Most websites look good. Few make people act.
Send over what you're building. Hear back within 24 hours.
Work & Testimonials
Recent client work and what it involved.
Muttisse!
Full website design for an artist blending fine art with web storytelling.
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Frank Healthcare Advisors
Website design and development for a healthcare advisory firm.
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Chateau Rouge
Digital strategy and site planning for a Philadelphia restaurant.
View projectWhat it's like to work with Lumina
A big thank you to Alessandro Bogoni for his expert consulting support in helping establish my restaurant's online presence! As someone new to websites and digital marketing, his clear guidance made all the difference.
Working with Lumina was an excellent experience from start to finish. Alessandro was highly responsive, communicative, and made the entire website design process easy to follow and well structured.
His computer/technology skills and remarkable problem solving abilities have enabled me to slice through many tech roadblocks. His personal manner is calm and reassuring.
Client projects and the tools I build for myself live on the About page.
The pieces that make a business clearer online
Website Development
Conversion-focused sites that explain the business quickly.
- Clear page structure
- Mobile-first layouts
- Conversion-focused CTAs
- SEO-ready foundation
- Fast, clean user experience
Website Development — what's included
- Clear page structure
- Mobile-first layouts
- Conversion-focused CTAs
- SEO-ready foundation
- Fast, clean user experience
Branding Systems
Identity that makes the business feel consistent and credible.
- Logo direction
- Color palette
- Typography
- Brand messaging
- Visual consistency
Branding Systems — what's included
- Logo direction
- Color palette
- Typography
- Brand messaging
- Visual consistency
Custom Software
Internal tools and portals that reduce manual work.
- Client portals
- Dashboards
- Intake forms
- Lead systems
- Internal tools
Custom Software — what's included
- Client portals
- Dashboards
- Intake forms
- Lead systems
- Internal tools
Search & AEO Foundations
Structure built so people and AI can understand the offer.
- Metadata
- Schema markup
- Search-friendly headings
- FAQ / answer sections
- Internal linking
Search & AEO Foundations — what's included
- Metadata
- Schema markup
- Search-friendly headings
- FAQ / answer sections
- Internal linking
Digital Strategy
A clearer plan for how the pieces work together.
- Website audits
- Funnel planning
- Offer positioning
- Content direction
- Client journey mapping
Digital Strategy — what's included
- Website audits
- Funnel planning
- Offer positioning
- Content direction
- Client journey mapping
Hosting & Upkeep
Ongoing support to keep the site secure and useful.
- Hosting support
- Security upkeep
- Site updates
- Technical maintenance
- Ongoing improvements
Hosting & Upkeep — what's included
- Hosting support
- Security upkeep
- Site updates
- Technical maintenance
- Ongoing improvements
How every project starts
Most projects start with a rough idea. Lumina turns that into a clear scope and a next step that makes sense.
Define what matters
Goals, constraints, and what success looks like.
- Clarify objectives in 15 mins
- Identify quick wins
- Set realistic timeline
Align on scope
No sales pitch. Just clarity and a plan.
- Review custom proposal
- Finalize deliverables
- Lock in pricing
Execute together
We build, you review, we iterate. Transparent progress.
- Weekly progress updates
- Async feedback loops
- Launch when ready
This site talks to AI assistants
Lumina runs a working MCP server, so ChatGPT and Claude can read the services, pull blog posts, and send an inquiry straight through. The same thinking goes into client projects.
MCP server
Four tools an assistant can call: company info, services, blog posts, and a write-only inquiry form.
llms.txt
A hand-written summary of what Lumina does, written for answer engines rather than scraped from the page.
/connect
Step-by-step setup for adding the server to ChatGPT or Claude, with the URL ready to copy.
Founder-led
Alessandro Bogoni
Built to make your business easier to understand online
Lumina is a founder-led digital studio built around one simple idea: most businesses do not need more noise online. They need a clearer way to show what they do, why it matters, and what someone should do next.
That means the work is not just design. It is structure, messaging, mobile usability, search visibility, and the systems that help turn interest into action.
Practical notes for founders
Short reads on websites, SEO, branding, and building a clearer online presence.
The First 5 Things I Look At When I Audit a Website
Most websites don't fail because they're plain or ugly. They fail because, within seconds, it's not clear whether it's worth staying. Here are the first 5 things I look at when auditing a site.
I Built a Tool That Turns a Moodboard Into a Design System
Picking colors is easy. Deciding what each one is for is the part people skip. Specimen.ui does that step, then shows you the result on real components.
Why I Built a To-Do App On Purpose
"I built a to-do app" is the least interesting sentence in software. I built one anyway, and the reason had nothing to do with tasks.
Tell us what you're building
Send over what you have. Get a clear next step and a response within 24 hours.